Shopping Behavior in the Context of the Digital Economy

Consumers shop to meet their needs. When buying, they always compare and evaluate the available alternatives goods. The purchasing process involves various factors. These factors can also be described as attributes that affect consumers during process. Identifying important really challenging for digital economy global markets. Most retailers do not have accurate knowledge of attitudes characteristics customers, which greatly affects processes. Combining combination increase revenue improve retailers’ market position. aim this paper is present results primary research, processed by reducing number influencing behavior using factor analysis. target group research was women who bought mostly online. most women’s shopping are traditional influences such online payment orders, diversity delivery options, nicely crafted sites, store reviews, but social networks. Another possibility in-store purchases payments cash purchases. will complement view consumer behavior, thus creating conditions react group.